On content creation and piracy
Response to I Loved the Whole ‘Information Is Free’ Thing. Until It Was My Book Getting Stolen…
I think piracy is a result of a disconnect with the producers of that content. Most people I think we can freely admit have pirated something at some point or another, whether consciously, or just accepting a ripped copy of a friends cd. It’s all the same.
Now immediately I don’t think there is a whole lot wrong with this. You either sit in one of two camps. Piracy is reducing the total amount of revenue going to the creator, or the act itself is morally wrong.
I know there are plenty of opposing studies, but I fall on the side that piracy is not reducing the amount of revenue going to the creator, but is a market correction mechanism. It’s easier and cheaper than ever before to create content, more people are doing it, hence cost falls and thus “should” price.
Is the act morally wrong. Perhaps, but that is neither here nor there. We want content creators to survive. And if the argument that piracy is destroying content creators were true, then we should be seeing the decline of new music, movies etc..but the opposite is true. There is more content than ever thus the value of it falls.
In my mind, this actually presents itself as an opportunity. Being an author used to be about selling books. Yes, those books contained ideas, stories, things of actual intrinsic value. But readers were purchasing the physical object overall. Now publishers find themselves getting burned by their own business model.
Thus I have little sympathy for publishers and less for individuals that thought piracy was cool till they themselves were affected. It doesn’t take a genius to think-ahead or have an ounce of empathy. This author’s only allegiance is to themselves.
Piracy can thrive alongside other business models. Taking the humble indie bundle, this is a selection of games that can be found to download for free, tormented and bought for a cent if you so care. However each bundle pulls in millions of dollars. Despite being possible to widely pirate after purchase. This tells me that a product can be widely pirated and successful. It’s in the modern marketing as opposed to selling the product itself. It’s about social responsibility as well as corporate profits.
Something the dinosaur businesses of the world and up and coming authors and content creators should be wise to accommodate on their rise.